When you plan to create your website and decide which pages to include, you assume that the “about me” page will be the easiest to create.
Be careful, because this can be a terrible mistake that you shouldn’t make.
In fact, there are a number of fundamental tips that you should keep in mind so that your “about me” page is able to attract and retain those who visit it.
To tell us how to achieve this, we have Ana Ivars who will gradually reveal a series of tips that you shouldn’t miss.
How to make your “about me” page irresistible?
Writing an “about me”, “who I am”, or “about me” page requires more than just typing a simple biography and adding a profile picture.
Advertising copywriters, creative directors, and marketers find it difficult to articulate the essence of what they do, communicate how they do it, and why they do it.
Without a doubt, dedicating time and energy to the “about me” page is fundamental because, according to statistics, it is the second most visited page on our website, so we cannot miss the opportunity to gain new readers or future clients through it.On the “about me” page we humanize our brand, solve problems and differentiate ourselves from the competition.
This is a page to summarize who you are, what you do, and why you are different.
Seems easy, right?
You know yourself well and everything you are capable of better than anyone else, but this knowledge sometimes makes it difficult to put aside narcissism.
And what do our current or future customers do on this page?
We can highlight three main reasons:
- If they are new users, they want to find out if they are in the right place.
- Those who already know us wish to reaffirm our knowledge in the subject because they already appreciate us.
- Finally, there are those who come because they have a problem or need and are interested in hiring our service.
If the user reaches this page and we persuade them with our copywriting, the rest will be a piece of cake.
5 Mistakes We Make When Creating an “About Me” Page
Before you unsheathe your fingers and start typing your story, take note of the most common mistakes entrepreneurs and companies make when it comes to talking about themselves:
1. Thinking it’s an autobiography
Your “About Me” page is not your resume, your memoirs, or an autobiography in which you must recount your long professional career.
Some companies choose to describe their history from the beginning, going through each milestone and success.
Is there anything more boring than navel-gazing and forcing others to worship you?Forget your years of study, degrees and trophies, this page requires freshness, rhythm and a groundbreaking tone that hooks the user from the first line.
2.- Speak in the third person
One of the goals of this page is to humanize our brand and get closer to the reader.Using the third person only increases the barriers between both parties, establishing an unnecessary distance and placing the brand above the internet user.
3. Use very typical phrases
The internet is full of repeated content, copies, and articles lacking value.
Do you really want your “About Me” page to become just another story?
Avoid using expressions such as: we offer high-quality services, we are a team of qualified professionals, we are at the forefront of innovation in our sector, we provide the best service to our clients.If you’re looking to differentiate yourself from your competitors, opt for unique copy that showcases your essence.
4. Talk about the competition
Comparisons are odious, especially when it comes to the digital realm.
One of the goals of creating the “about me” page is to differentiate ourselves from the competition, but let’s not fall into the error of mentioning them implicitly or explicitly, alluding to their services or the claims they use.If we have to involve competitors to argue the effectiveness of our services, we will be devaluing our brand or company.
5. Not having an “About Me” page
Last mistake, but it’s the main one.
How many times have we found ourselves on a website where we don’t know who is behind it, what they do, or where they come from?
Not knowing creates distrust and helplessness.We want to put a face to the person or company behind all that code.
Take note of these five mistakes so you don’t start writing your story in bad handwriting.
Now that you know what not to do, it’s time to unleash our creative side and talk about ourselves, but before we begin, we need to resolve this issue:
Who is my ideal client?
Knowing who you’re talking to will determine the line of communication.
You need to configure your avatar, get to know it, know its pain points and what it needs to hear.
In addition to what their passions and hobbies are, what they do for a living, and what they do in their free time.Defining our ideal client as accurately as possible will help us to determine the tone and pace of communication.
Who is your website for?
When they read this page, they should feel that they are in the right place and that what you offer is for them.
You want to call the right people, not everyone.
Writing about myself
If I asked you to describe your professional and personal journey in just one line, I’m sure you’d need more than 15 seconds to come up with the perfect phrase, and even then you’d still have doubts.
Writing about ourselves for our audience should be a journey through ourselves, our dreams, and aspirations.
But doubts like what to include or whether to add photographs or not are on our minds.
I bet that after these guidelines they will surely be resolved.
- Create an attractive title
In just five seconds of reading, your audience should feel that they are in the right place.
Create a bold title focused on benefits and problem-solving that answers what you do and what your industry is.
Two paragraphs are not necessary; with just two lines, Vilma Nuñez has been able to express the essence of her personal brand.
- It’s not about me, it’s about them
Generate empathy with your client.
They seek to see themselves reflected in your mission statement and want to know what new opportunity you can offer them to resolve their pain points.
Once they have read your “About Me” page, they should know the services you offer and shouldn’t be thinking about your competitors.
They’re also looking for you to anticipate any objections; take a look at the following example and how Pepe Romera dispels readers’ doubts:
Your future clients want to follow the same path you took that led you to success, to follow in your footsteps and achieve your goals.
Generate empathy with your client; remember that all copywriting has a purpose, a goal, a reason, and this page is about letting them know they are in the right place.
- Don’t tell the story of your professional life, tell the story of your journey
Explaining how you got to where you are today doesn’t have to be a chronological list; make it interesting and allow people to understand what they are reading.
It’s time to bring out your passion, not just to tell who you are and what you do, but also why you do it.
Share your values and outlook on life with your client, tell them why you decided to become an entrepreneur and ultimately help other people by launching your products or services.
Describe to them who you are and what you believe in; it’s even time to add the vision you don’t share and what you don’t expect from your clients, just like Javi Pastor does.
- Add photos or videos
When words have a face, trust floods your client.
Photos add a personal touch and humanize your brand, showing people who’s behind it.
A cheerful photo that shows your most natural side will immediately activate the principle of sympathy.
If you are a company, prescriptive videos that describe the process behind how your product is manufactured or what it offers help to build trust with your audience.
- Include a Call To Action
We must clearly indicate to our readers where they should go after reading our story.
The idea is to add a Call To Action that leads readers to perform another action; some opt for a subscription button, the most popular articles, or even the services page.
Whatever the destination, the CTA is a fundamental element that you can include at the end or in different parts of your “About Me” page.
- Social proof doesn’t lie
There is no greater credibility than that provided by a real testimony.
Reading positive and motivating comments directly from customers is a very powerful weapon; it’s about convincing your audience that you are credible and truly have the ability to break down the wall in front of them.
This part is especially important if your goal is to sell a product or services.Users who visit your page are looking for reasons to trust you.
Of course, testimonials are obtained over time, but don’t miss the opportunity to hear the results from your customers and share them.
And finally, there’s just one last detail.
Read your page aloud to make sure it sounds like you, feel how your voice resonates in the reader’s mind and how your experience resonates with them.
With these guidelines, your “about me” page will be a magnet for potential customers.
